About
Our Brand
A message from the core of our dreams at Joey's Closet:
“As a mother, I envisioned creating soft and gentle clothing for our little ones, crafted from responsibly sourced, high-quality cotton. Also, clothes that won't define by gender stereotypes, offering parents an alternative to traditional styles and colors. My goal is for our children to grow with values of equality, respect for all, and a love for our beautiful planet.
As a woman entrepreneur, I aspire for Joey's Closet to realize this dream. All our garments are thoughtfully inspired by the serene, cozy, and balanced vibes represented by baby koalas, or joeys. I hope that our loungewear collections bring joyous smiles and create cherished memories in your homes as your little ones sleep and play comfortably.”
The Founder, Joey's Closet
Our Principles
Our brand is built on the joy of mindful wear for babies, fusing the soft embrace of 100% Pima cotton with the principles of fair trade and sustainability. Inspired by the peacefulness of infant koalas, we craft garments and accessories that comfort and care, reflecting our commitment to quality, community, and the environment.
🐨 Mindful wear for happy babies
Infant koalas, affectionately known as joeys, serve as our adorable muse! Our collections draw inspiration from their tranquil, snug, and harmonious vibes, guiding us to create a line of baby clothes that encapsulates the essence of calm and comfort.
✅ 100% Pima cotton
Experience gentle and cozy care with our hypoallergenic baby wear. Our garments, made from premium Pima cotton, ensure unmatched softness and breathability for your baby's delicate skin, thanks to the extra-long staple fibers.
💟 Gender-Neutral
Joey's Closet emphasizes the universal essentials of comfort and functionality in our carefully curated gender-neutral collections, ensuring each piece embodies softness, versatility, and ease for every baby's daily adventures. We aim to simplify the decision-making process for families, offering a practical and cozy wardrobe for babies that transcends traditional boundaries.
🌎 Fair trade
We proudly embrace the spirit of fair trade. Each garment is thoughtfully crafted by Peruvian women who are also mothers. Through fair wages and support, we empower these artisans, fostering positive change within their communities while delivering quality garments and accessories that reflect the heart and soul poured into each creation.
🌱 Sustainable goals
Our commitment to a greener future begins with hand-collected cotton, ensuring a gentle touch on the planet. As we strive for a minimal ecological footprint, every garment reflects our dedication to sustainable practices, from production to packaging.